MY STORY

Smart Cookies is a brand that began with a passion for education and a belief that every child deserves the opportunity to learn and grow through play.  The founder, Wymie had a deep passion for education and children's development. She had always believed that children learn best through hands-on experiences and play, which is why she decided to start a business selling educational toys.
Smart cookies' toys were unique because they were based on the Reggio Emilia approach, which Wymie had come to learn about during her years of studying child development. She had spent countless hours researching and designing toys that would provide children with 100 ways to play while being long-lasting and educational.

But Smart Cookies’ approach to toys was different from most other toy sellers. Wymie believed in the "less is more" philosophy and felt that children could learn more effectively with fewer toys. She had learned that too many toys could be overwhelming for children and could actually hinder their learning.

Like most of the mums, Wymie wanted her toys to be good for children and good for the environment. She knew that many plastic-based toys were not only wasteful but also often needed to be replaced frequently. She wanted her toys to last, and so she used eco-friendly materials and designed them to be long-lasting and durable.

As Wymie's business grew, so did her reputation as a trusted source of high-quality educational toys. Parents loved the fact that her toys inspired creativity, problem-solving, and imagination in their children. They were also impressed by the fact that her toys were environmentally friendly and helped to reduce clutter in their homes.

Wymie's passion for education and children's development continued to drive her business, and her toys continued to make a positive impact on the lives of many children. With her unique approach to educational toys, she created something special that would benefit generations of children to come.